We Are Defected: A Label Reborn
Defected Records collaborate with renowned designer
Trevor Jackson on a bold statement for 2013
This year sees Defected Records collaborate with award-winning designer, music producer and DJ Trevor Jackson on a stunning new label identify that includes everything from a new logo, website, merchandise and release artwork.
View the new website here: www.defected.com
Rapidly approaching its 15th anniversary, few labels have consistently operated at such a high level as Defected Records, due in no small part to the drive, determination and A&R talent of its owner and founder Simon Dunmore. Now, as it prepares to embark on another Ibiza residency at two brand new venues while continuing to work with some of the most acclaimed and respected names in the industry, the time is ripe for the label to be reborn.
“Defected in 2013 is a completely different proposition from the record label we started in 1999” says Dunmore. “We wanted to recognise this by giving our branding a complete overhaul, a new contemporary look that also had to acknowledge our history.
“Trevor Jackson is an outstanding creative and his understanding of dance culture has enabled him to achieve this and deliver the design requirements of a contemporary label” he continues. “I am ecstatic with the results.”
Launching in earnest on 1st May with the unveiling of a brand new website, the new brand identity encompasses everything from a completely new range of merchandise, new artwork sleeves and digital packshots and a new take on the label’s iconic logo; a bold undertaking but one that has been expertly delivered by one of the industry’s most trusted designers.
Trevor Jackson has been working at the forefront of audio and visual culture for over 25 years, and the London based art director, designer, moving-image maker and producer’s work has been exhibited at the ICA, Baltic, Guggenheim, and Barbican as well as on countless, seminal record covers.
“I’ve known Simon Dunmore since I first started working in the industry and was flattered to be asked to rebrand an iconic independent British label” says Jackson of working with Defected.
“The influence of house music continues to spread across the globe within the alternative underground as well as the established mainstream. At a time when the roots of its culture are sadly being forgotten, I felt strongly that the label’s identity needed to reflect the original ethos of the genre, respect its foundations, and equally be forward thinking.”
The ethos of the new brand identity is strongly related to community, epitomised by the ‘We Are Defected’ taglines that are being used to tease the launch of the new look label. Reflecting this rather than solely focus on well-known names and faces, release and events artwork will include especially commissioned photographs of Defected fans, DJs and artists alike.